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Club Ethos

Flaviar's Club Ethos explains the company's mission to make rare and independent spirits accessible to everyone.

Updated over a week ago

The Prohibition era of the 1920s outlawed the sale and consumption of alcohol across the US. Today, that restriction is long gone, and the spirits world has exploded, with over 15,000 different spirits on the market and hundreds of new craft distilleries opening every year.

Yet despite this variety, most of these bottles remain out of reach. The average bar or liquor store stocks only 10 to 50 bottles, with a handful of major brands dominating the shelves.

At Flaviar, we believe every spirit and every producer deserves a place in the spotlight. We champion equal opportunity for independent distillers to reach the people who will love their products, and we're building a community where members can discover and access bottles that aren't available anywhere else.

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